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You walk into a supermarket and found yourself lost into an aisle trying to find rice, then you see biscuits lined up for you and you take your handful. Congratulations my friend you’ve just been fooled by the evil genius of big companies trying to take as much as they can from your wallet. After you’re done reading our find you will stick to your original plan and make a list, trust me that we will be a win.
The shopping cart
The shopping cart was invented in 1938 and is designed to make you buy more and more.
The bakery trick
Most of the supermarkets keep the bakery right in front of the entrance, your shopping cart is empty and you are in the mood for purchasing.
The impulse purchases
One of the reasons flowers and bakeries are placed in front is that the smell activates your salivary glands to encourage you to make impulse buying decisions.
The dairy conundrum
Dairy products are kept at the end to make you explore the whole store, who knows you may buy something else too.
They price their products with the suffix of .99 to make it seem less than the real round figure price.
Right to left
Customers usually move from right to left, and that’s why you find most of the products you want on the right side of any aisle.
See it to buy it
Items that the stores want to sell more are kept on your eye level so you can easily see them.
The kids eye level
Similarly, the supermarkets keep the kid products on the kid’s eye level.
The crowd psychology
In Europe, people make fewer purchases when facing a crowd at the store, on the other hand, Asians are more tolerant of the crowds.
Vibrant colors attract more customers, give them focus, motivates them to buy more.
The musical effect
Studies have shown that slow background music makes people spend more and spend more time at the place. Loud music makes them leave fast.
The checkout aisle
Cholocates and mints are strategically placed at the checkout aisle to tempt you into buying them.
Always use loyalty cards at the supermarkets, it will get you occasional discounts and deals.
Most of the items on sale are sold at their original price, they just lie about the original price.
Limited time offer
Available till the stock lasts, for a limited time only offers are tricks to make you buy products in urgency.