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Innovation is the way that makes us wonder what’s not possible in the ever changing world of digital. Generation Z being the biggest consumer affects the influence that content makes. With falling attention spans, the biggest innovation in hooking the interest of the audience is videos since graphics & texting. From entertainment to personal branding, this is one medium which grabs the maximum eyeballs today. Come explore how!
1. Our phones have turned into mini TV screens
Videos are influencing us at a massive scale as we vibe with the Netflix & chill concept! The magnanimous potential to influence our moods as it strikes the emotional chord has made videos a popular medium of consumption.
2. Videos get us hooked!
The magic of innovation that hides within the formats of different videos gets us hooked in the world of fleeting social media feeds. It makes us stop and generates curiosity to catch up with what’s in as we munch on our favorite snack.
3. Creating the cocktail of creativity
From interesting Snapchat filters to Insta stories, videos have revolutionized the way we share experiences which in turn makes bring smiles to a number of faces across the web! A much needed creative burst in the way we interact.
4. Pause from information overload
The delight of viewing appealing content with the ease of digesting sound & visuals much quicker than the text with 95% of retention has got videos into popularity more than ever!
5. It gets us open to discovery
With the amazing simplicity to access the videos along with quick filming & editing options, it’s time when everything is possible in the world of videos.
6. It's all about storytelling
From quick DIYs to the repository of heartwarming memories from wedding videos to that first step of a baby, videos encapsulate it all driving warm fuzzy feels, it has brought in a breath of fresh air in the journey of digital.
The age of new media & excellence rapidly spreads making it all a game of seconds. Videos tickle your interests making it highly relatable has made it a medium that can’t be ignored! Let’s get together to appreciate the brains & creativity behind this video revolution with vIDEA 2020 – Video Media Awards. An annual program that brings together video agencies, production houses, brands & professionals. An opportunity to listen to experts discussing concerns in the way of video revolution with Rituraj Bidwai – Mahindra Susten, Imran Qadri – Harley-Davidson, Sugato Banerji – DishTV, Anupam Siddhartha – Symbiosis International University, Binda Dey – Red Chillies Entertainment, Anil Kumar Singh – NEO Media World, Zubin Kutar – Dr. Reddy’s Laboratory, Debdatta Das – Moneycontrol, Balaji Vaidyanathan – Franklin Templeton, Tushar Tyagi – Film Maker, Priyanka Sehgal – LitDigital, Rabindra Narayan – PTC Network, Chirag Singhal – Burger King Corporation, Amitabh Singh – Cinevidya, Neeraj Joshi – Zee Studios, Manav Sethi – Eros International, Prabhjyot Singh – ShowBox, Saurabh Varma – INOX Leisure Limited, Rajitta Hemwaani – 9X Media, Gaurav Garg – Discovery Inc., Farahjaan Sheikh – Balaji Telefilms. The nominations are open on the website https://www.videaawards.com/ for the unique event to be held in Mumbai in the month of April. Come witness the excellence co-powered by ShowBox Channel, India Today, FinTech Council, Roaring Wolf Media, Marketing Moves, Kenscio.